Every project needs something a little different.

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Sometimes that means taking a project from the first conversation through final delivery. Other times it means joining an agency or production team to direct, develop the creative, shape the story, or help solve a specific production problem.

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I work across creative, production and direction — building the right approach and team around each project rather than forcing every job into the same model. The objective is always the same: make the process straightforward and create work people genuinely connect with.

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My work spans commercials, branded films, fundraising campaigns and narrative work. Whether I'm working with actors, executives or everyday people, I'm drawn to stories that feel honest, emotionally grounded and human.