I help organizations tell stories that feel human — especially when the subject matter is sensitive or complicated.

 

I’m Marc Fortunato — a Director & Creative Partner with 20 years of lived-in, hands-on experience shaping stories from the inside out.
 

My work lives at the intersection of strategy, performance, and real human emotion. I’m drawn to storytelling that feels grounded, honest, and lived in — where the craft disappears and the moment takes over.
 

I lead projects end-to-end: shaping the idea, directing the work, and guiding it through to final delivery. Agencies and brands often bring me in when they need a steady creative partner — someone who can help clarify an idea, lead a set, and draw out authentic performances without forcing anything. My approach is simple: protect the idea, elevate the story, and keep the work focused and human.
 

I’ve directed and produced across commercial, branded, documentary, corporate, and narrative spaces — for organizations like Rogers, Forbes, SickKids, and Fairmont, as well as smaller, more intimate projects that live quietly but land deeply. The scale may change, but the goal never does: work with intention, respect the people involved, and make something that actually connects.
 

I’m based in Toronto, but I work wherever the story goes. I typically operate as a single point of creative authorship — writing, directing, shooting, and producing — and I build small, trusted teams around the work when it benefits the project. I’m equally comfortable stepping into an agency-led workflow or building something from the ground up directly with a client.
 

At the end of the day, my role is to bring clarity, calm, and craft to the process — whether the brief is polished, half-formed, or still a scribble in someone’s notebook.

If you have a story to tell, a problem to solve, or an idea worth shaping, I’d love to talk.