I tell human stories — particularly when the subject matter is sensitive or complicated.
 

I’m Marc Fortunato, a Director & Creative Partner with two decades of hands-on experience shaping stories from the inside out.
 

My work lives at the intersection of strategy, performance, and real human emotion. I’m drawn to storytelling that feels grounded and honest — where the craft disappears and the moment takes over.
 

I typically lead projects end-to-end, shaping the idea, guiding the creative, and seeing the work through to final delivery. Agencies and brands bring me in when they need a steady creative partner — someone who can clarify a brief, lead a set with calm authority, and draw out authentic performances without forcing anything. My approach is simple: protect the idea, elevate the story, and keep the work focused and honest.
 

I’ve directed and produced across commercial, branded, documentary, corporate, and narrative work — for teams at Rogers, Forbes, SickKids, RBC, Fairmont, and the NHL, as well as smaller, more intimate projects. The scale may change, but the goal doesn’t: to make work that’s considered, grounded, and genuinely connects.
 

I’m based in Toronto and work wherever the story goes. Many of the projects shown here are developed from the ground up — from early concept through execution — while others begin within agency-led frameworks. In both cases, I operate as a single point of creative authorship, building small, trusted teams when it benefits the project.
 

My role is to bring clarity, calm, and craft to the process — whether the brief is fully formed or still finding its shape.